How Media is affecting our Culture?

It would not be an understatement if I say that every aspect of our culture today is largely influenced by the media. Unlike earlier days when the audience was considered as passive entity, today’s advanced media theories are designed to formulate the audience responses. It cannot be denied that regardless of the cognitive abilities of the audience, media has been playing a major role in successfully integrating several values and elements into our society as well as our culture.

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