All politicians, no matter how respected or how dedicated they are to what they believe in, are all ultimately in it for the same thing – power and influence. Achieving popularity and maintaining it in the world of politics is an incredibly complex equation. It basically involves ’achieving'votes and ’securing'them. These two principles require completely different methods of calculation for politicians and their political advisors. Of course, securing votes for the long term is much harder than achieving them.
When campaigning for a constituency or for the position of a mayor or a governor, all politicians have to promote a number of proposals and promises in order to attract widespread attention. There is a special trick in politics which involves ’doing a favour'for your voters without giving off the impression that such proposals are just another attempt to achieve popularity. It is about engaging and communicating with people in a way that convinces them you are going to give them a ’good deal’, that if you get elected your policies will have a positive impact on their lives.
It is the essential skill that all politicians must master if they are to assure potential voters that they are ’in it for the people’. Politicians have to persuade people that they will serve them, that they are not going to compromise their own values in order to elevate their political status or to appease independent financial advisers uk, and that they will stand by their original promises. Such a situation is, unfortunately, rare if not extinct in politics these days. Politicians have a job to promote their own individual campaign and that of their respective political party. This often means making unrealistic promises that such politicians know can never realistically be met. The key, however, is to make these promises or propositions sound realistic in a way that fools people into believing them. This is probably the biggest problem facing politics in the modern world, as political campaigns become increasingly commercialised and core ideas are significantly undermined.